Fishing
Simple Fishing (Random Lure of the Month)
Canadian monthly lure box with tiers matched to the angler's skill level
- Status
- Operating
- Best for
- Canadian beginner and casual anglers
What's in the box: An assortment of fishing lures, soft plastics, hooks, scents and other tackle, with more items in the experienced-angler tier than in the youth tier.
Simple Fishing runs Random Lure of the Month, a Canadian fishing subscription that sends a box of mystery tackle every month. What sets it apart from many tackle boxes is that you pick a plan based on skill level. In the past the plans have been a fuller box for experienced anglers and a smaller youth box for beginners and kids, so check the current lineup when you sign up. Boxes mix hard lures, soft plastics, hooks, scents and other terminal tackle, and the company says it sources from well known brands such as Rapala, Berkley and LiveTarget. Because the service is based in Canada, it is a practical pick for Canadian anglers who would otherwise order from US boxes. The trade-off is the usual one with mystery tackle: you do not choose the items, so some lures may not suit your local water, target species or style. Anglers who mostly chase one species, or who fish only one technique, may end up with tackle they never use. For casual anglers, beginners, or anyone who enjoys trying new baits, it is an easy way to grow a tackle box over time. It also works well as a gift for a young angler.