Fresh Fruit and Produce
Good & Fugly
Seasonal Aussie fruit and veg, imperfect produce included, delivered in Sydney
- Status
- Operating
- Best for
- Sydney households and offices wanting socially minded seasonal produce
Ownership. Stopped trading under its founders on May 27, 2025 and entered voluntary administration on May 29, 2025; the brand and customer database were then acquired by OzHarvest Ventures and chef Matt Moran.
What's in the box: A curated mix of seasonal Australian fruit and vegetables from local growers, including cosmetically imperfect produce, sized for households of 2 to 8 people or for offices.
Good & Fugly sells boxes of Australian fruit and vegetables sourced from local growers. The boxes include the less than perfect looking produce that farmers often struggle to sell, which is where the name comes from. The original business stopped trading in May 2025 and entered voluntary administration. OzHarvest Ventures and chef and farmer Matt Moran then bought the brand and now run it. If you were a customer before, treat it as a relaunch under new owners. The range is simple. There are medium and large fruit and veg boxes, a medium veg only box, and small and large office fruit boxes, with a small fruit and veg box marked as coming soon. Listed prices for the available boxes run from $54.95 to $79.95. You can place a one off order or set up an ongoing subscription, and the boxes are designed to feed between 2 and 8 people. For every box sold, four meals are donated through OzHarvest. New customers can use the code FIRST20 for 20% off their first order. The biggest limit is reach, because delivery currently covers Sydney metro only. Few people have reviewed the relaunched service so far. The site also does not list exactly what goes in each box, so expect seasonal variety rather than a fixed list.