Fulton Fish Market

What's in the box: You pick your own mix of frozen fish portions and shellfish, such as salmon, cod, shrimp, scallops, crab or lobster, and can set it to repeat through Subscribe & Save.

Fulton Fish Market is the online store linked to New York City's historic fish market, which opened in 1822 and is among the best known seafood markets in the country. Most shoppers will use it as an à la carte shop. For regular deliveries, it offers Subscribe & Save and a newer custom bundle builder. The range is wide. You can get salmon, cod, rainbow trout, branzino, ahi tuna, colossal blue shrimp, dry sea scallops, golden king crab legs, cooked lobster meat, crab cakes and live Maine lobster. Much of it is sold freshly frozen in single portions or by the pound, so you can build an order around what you actually cook. Prices are at the premium end. A single salmon or cod portion is listed at $13.99 and colossal scallops at $63.99 per pound, so this is not a cheap way to fill the freezer. The main page does not say how often subscription orders ship, how much you save or whether there is a minimum order, so check those terms before signing up. The site also lists a rewards program, friend referrals, gift cards and a 100% satisfaction guarantee. Overall, it is a reliable, well stocked source of good seafood with flexible ordering, and it suits buyers who care more about choice than price.