Sitka Seafood Market (formerly Sitka Salmon Shares)

What's in the box: A seasonal selection of frozen wild Alaska seafood such as salmon, halibut, sablefish, rockfish or shellfish, depending on the plan you choose.

Sitka Seafood Market, which used to operate as Sitka Salmon Shares, sells wild Alaska seafood caught by small-boat fishermen and ships it frozen to your door on a subscription basis. The range is broad. It covers coho, keta and smoked salmon, halibut, sablefish (black cod), albacore tuna and rockfish, plus Dungeness crab, day boat scallops and two kinds of shrimp. You can pick a Reserve subscription box or a Premium Salmon box, or build your own. A separate marketplace handles one-off orders, prepared meals and gifts. Boxes are seasonal, so what arrives follows the fishing calendar rather than a fixed menu, and you can swap items in an upcoming delivery if you have too much of one species. The company puts a lot of weight on traceability and on its ties to the fishermen. New subscribers can take $35 off a first box with code CATCH35. The front page does not make pricing or shipping terms clear, so check those before you commit, and keep in mind that a box of frozen fillets needs real freezer space. There is a satisfaction guarantee, and you can order by phone if you would rather talk to a person. For households that eat fish regularly and care where it comes from, this is one of the more credible options.