Wine
Winc
Quiz-driven US wine club with flexible memberships and a broad mix of exclusive bottles
- Status
- Operating
- Best for
- Casual wine drinkers who want guided discovery
Ownership. Filed for Chapter 11 bankruptcy in November 2022 and was later acquired by Full Glass Wine Co. in 2023.
What's in the box: Each shipment holds either 6 or 12 bottles of wine, picked from your quiz-based recommendations or swapped for bottles you choose yourself.
Winc is a US wine club built around a short palate quiz. You answer six questions, the site recommends wines, and you can accept the picks or swap in bottles of your own. After drinking, you rate the wines, and those ratings shape the next month's suggestions. Members choose either a 6-bottle plan shipped monthly or a 12-bottle plan shipped every 12 weeks. The site lists 20% off every order, free shipping, first access to new wines and the option to skip anytime for members. Non-members can buy packs without signing up. The catalog is mostly wines that Winc says you won't find anywhere else, with best sellers from California, Italy, Argentina's Uco Valley, New Zealand's Marlborough and southern France. The range covers reds, whites and rosé, and it leans toward everyday drinking rather than collecting. Winc filed for Chapter 11 bankruptcy in November 2022 and was acquired by Full Glass Wine Co. in 2023. The site is live and selling, but the company behind it is not the one that built the brand. Wine shipping depends on state rules, and the site asks visitors to pick their state. Winc is a reasonable choice for people who want an easy, personalized way to try new bottles. Buyers who want detailed producer information or rare wines will likely do better elsewhere.