Smalls

What's in the box: Portions of fresh, gently cooked cat food in the recipes and textures you choose, with optional freeze-dried food, treats, toppers or home goods added.

Smalls is a US subscription service built around fresh, gently cooked cat food. You build a plan for your cat on the website, and recurring deliveries follow. The core lineup is a set of fresh recipes in ground, smooth and pulled textures. Proteins include chicken, turkey, pork, and salmon with cod, plus a chicken and salmon blend. Smalls publishes an ingredient breakdown for each recipe, and the figures are meat heavy: the fresh recipes are listed at 81 to 90 percent animal protein, with small amounts of greens and added nutrients. The company says its recipes are formulated with veterinary nutritionists and certified complete and balanced for every life stage, with no preservatives or fillers. Beyond fresh food, the shop sells freeze-dried puffs for cats that like a crunchy bite, broths and treats, and household goods for cats and their owners. The choice of textures is a real strength, since many picky cats care about consistency as much as flavor. The tradeoffs are the usual ones for fresh pet food. It needs fridge and freezer space, it generally costs more than standard kibble or canned food, and moving a cat to a new diet can take patience. The homepage also leans on marketing language and health claims that are hard to check independently.