Madison Reed

What's in the box: Each delivery typically holds your chosen hair color kit, either permanent, demi-permanent or root touch up, and you can add care products like the color reviving gloss.

Madison Reed sells salon-style hair color for use at home, and its subscription delivers your chosen shade on a regular schedule. New customers can take a shade-finding quiz. The range includes permanent color for full gray coverage, demi-permanent color that fades gradually over about 25 shampoos, a root touch up kit, and a color reviving gloss that adds shine and tones down brassiness. Subscribing to your color currently gets you 15% off and a free bowl and brush kit. A separate paid membership called Limitless Plus adds free shipping on every order, up to 15% off products and services, and one free roots service per year. Madison Reed also offers color services with a professional that you can book, which helps if you want to mix home and salon color. The color is sold as free of ammonia, parabens, resorcinol, PPD and several other ingredients, and it is Leaping Bunny certified cruelty-free. Ammonia-free does not mean allergy-free, though, so a patch test is still a good idea. The site does not clearly say how often shipments arrive or how to skip or cancel, so check those terms before you sign up. If you color regularly and already know your shade, it is a convenient, well-organized option.