Lookiero

What's in the box: A small selection of clothing and accessories chosen by a personal stylist to match your profile, which you can keep or return.

Lookiero is an online personal shopping service that started in Spain and now runs in many European countries. Its website asks visitors to choose from twelve countries, including the United Kingdom, España, France, Deutschland, Italia, Portugal, Sverige and the Netherlands. That reach suggests an established company rather than a small local startup. The service works like other styling boxes. You fill in a profile with your sizes, shape, tastes and budget. A stylist then picks a set of items for you, and you keep what you like and send the rest back. The main appeal is convenience, plus the chance to try pieces you would not have picked yourself. The downside is less control. You do not shop a catalogue in the usual way, so results depend a lot on how carefully you fill in your profile and how much feedback you give after each delivery. The brands are generally not household names, which some customers enjoy and others find hit or miss. Fees, return terms and the range on offer can differ between countries, so read the details on your local site before you order. For people who dislike shopping or want a steady supply of fresh ideas, it is a reasonable and widely available option.