Baked by Melissa

What's in the box: A box of bite-size cupcakes, usually 25 or 50 in an assortment of flavors, sometimes packed in a themed gift box.

Baked by Melissa is a New York City bakery known for bite-size cupcakes. Its site is built around one-off orders and gifts, not a recurring plan. The site does not say it offers a subscription, so treat it as a gift service you come back to when an occasion comes up. You can order bundles and packs up to 50 cupcakes. Choices include the Latest & Greatest assortment, seasonal Halloween and fall lineups, and themed gift boxes for birthdays, thank yous, sympathy and congratulations. You can also pick your own flavors, and there are gluten-free cupcakes and products labeled no nut. Listed prices run from $38 to $70, and most 25-pack gift boxes are $47. Orders ship anywhere in the US in 1 to 2 days, and you can choose the delivery date, which helps when timing a gift. Manhattan gets same-day local delivery, and you can order online and pick up in a store. Product ratings on the site are high, but some newer items have only a few reviews. The main tradeoff is size. These cupcakes are tiny, so a 25-pack works more like a sampler than dessert for a crowd. If you want a steady monthly treat delivery, look elsewhere. If you want a cheerful cupcake gift that arrives on a date you choose, this is a solid pick.